Photographic and imaging products.

The company has offered sales incentives to this audience for a number of years, but had as of yet to move to an on-line platform. This program has introduced the web as a method of program communication, point entry and redemption.

Sales representatives of authorized resellers earn points for their sales of various products. Bonus points are offered from time to time for specific models. Sales reps register their product sales on the program website and mail in proof of sale to Award Headquarters. Claims are reviewed and points are deposited upon verification.

Sales Reps of authorized Resellers. Sales Reps of the sponsoring company are also incorporated in the program to encourage strong follow up on enrollment and ongoing participation.

November, 2003 through December, 2003

A Hinda administered Incentive Exchange® claims site.

Large international home entertainment component company. Products sold through specialty dealers with highly trained and knowledgeable professional sales people.

The company has conducted a fourth quarter sales incentive program for several years. The program has been successful, but very tedious and difficult to administer internally. The enrollment and tracking processes have been a challenge to manage. In the past they offered only their own products as awards. They found a previous program with a Hinda award offering (which excluded all electronics) had a good level of participation.

Increase sales of specific products and offer online enrollment and ordering processes. The client also wanted to build a database of participants. The client saw this as the perfect time to use a web platform since they consider themselves a leader in their industry. The client wants participants to enroll as the program runs versus sending in all information at the end of the program and enrolling at that time.

Retail Sales people at specialty stores.

4th calendar quarter
The client only runs one program a year and only at this time of year.

A Hinda administered innergE® site. Awards catalog modified to remove specific electronic items that compete with their own products.

Manufacturer of broadband equipment, software and services. Products sold through resellers.

The client was interested in running a 4th quarter promotion to increase business. Resellers were targeted, with incentive points offered for the sale of the sponsoring company’s products.

Increase sales of specific products during this time period. Encourage the sale of their brand products over competitors. Since program participants were non-controlled by the sponsoring company, they were encouraged to participate by offering bonus points just for enrolling in the program.

September 15 – December 15, 2002

The client utilized a self-administered version of Hinda’s innergE® software. They maintained all participant account information using administrative features of the software (approximately 90 participants involved in program). The client also used the quiz feature of the system, offering additional points to participants who took the quiz.

Client was very pleased with the program and its results. They saw sales jump 15% during the last quarter when the program was in place. They found Hinda’s innergE® system very easy to use in managing their program.