Why Consumer Loyalty Programs Work 

Close-up of a person holding a smartphone outdoors, with three glowing digital gift box icons floating above the screen, suggesting mobile shopping, rewards, or gifting features.

Customer loyalty programs do more than reward purchases. Discover how they drive retention, increase spending and build stronger brand connections.

What the Buffalo Bills Can Teach Us About Loyalty and Engagement

You can find examples of loyalty anywhere – especially in pro football. The Wise Marketer recently published an article from Hinda Loyalty Account Manager, Stacey Allgeier, connecting the Buffalo Bills and their fans to engagement building in the loyalty industry. But what can an NFL team and its fans teach loyalty marketers about creating meaningful engagement?