Apple® once again topped the list in electronics. Bigger-ticket items like the 11″ iPad® 11th Gen and the iPhone® 17 were popular upgrades, and AirPods Pro® 2 led the way in total redemptions thanks to their everyday appeal. AirPods Max® stood out for those looking to splurge on premium audio, and Apple® AirTag® 4-packs remained a go-to for keeping track of keys, bags and travel gear.

Home rewards focused on making daily life easier. Dyson® continued to dominate with the V8 De-Tangling Cordless Vacuum and the Car+Boat Hand Vacuum, both of which stood out as strong picks. Smaller, practical items like the Simcor Bright Rechargeable Flashlight and Bella Home Stainless Steel Bowl Set also moved in high volume, proving that redeemers appreciate simple, practical tools. The Cuisinart® Air Fryer Toaster Oven stayed a kitchen favorite, while the iRobot® Roomba® 105 helped take one more task off the to-do list.

Personal rewards reflected a mix of thoughtful gifting and everyday use. The Antwerp Valcambi 1-Gram Gold Bar stood out as an investment-focused choice, and items like the Premium Bag Toiletry Kit and RFID Wallet were popular for their everyday usefulness. Fragrance continued to see steady redemptions, and bags remained a consistent favorite, with familiar styles appearing again this quarter.

Recreation redemptions leaned toward easy enjoyment. The Nintendo® Switch™ – OLED Model stayed popular, and the YETI® Roadie® 24 Cooler performed well across both dollars and units. Golf balls, binoculars and fitness trackers also made an appearance, showing that rewards tied to everyday hobbies continue to resonate.