IRF: Industry Outlook for 2026 – Merchandise, Gift Cards & Event Gifting
The Incentive Research Foundation’s 2026 Industry Outlook Study provides a mix of optimism and emerging challenges for non-cash rewards programs in 2026. The majority of survey respondents offer a positive outlook for the year, but the optimism is tempered by a number of factors. Download the report to see their study results (Dec 2025).